It allows you to level set. If you come up with a domain name that is completely made up, it may be a perfectly fine domain name worth $4,000, $5,000. But if you don't have any comparable sales, why would you think that that domain name is worth $1 million or $2 million? And so we really talk about the return on investment and where the purchase price needs to be in order for it to be a smart buying decision. It's also just a phenomenal opportunity to meet and chat with other people and find your group.

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