The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Navigating Product and Brand Marketing

This chapter features a dynamic Q&A session focused on the interplay between product marketing and brand marketing, emphasizing the importance of collaboration and distinct responsibilities within these roles. Participants explore challenges posed by departmental silos, the necessity of relationship building with sales teams, and the evolution of marketing materials in a sales-driven environment. Additionally, the chapter offers insights into hiring practices for product marketers, highlighting the value of strategic thinking and diverse skill sets in candidates.

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