298 - Should Display Ads Ever Be Considered? | TikTok Live x6
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Using a Cta in AdWords
Marketing should be responsible for creating demand across the entire i c p. Instead of thinking about, how am i going to get someone to click to go to my web site when only four out of a thousand people are going to do that? So really we should be looking at this as an organic, native content strategy that gets amplified and distributed through paid ads. And so it's about changing how we think about ads to make it guaranteed content distribution.
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