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How to Rethink a Bad Decision | WorkLife with Adam Grant

How to Be a Better Human

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Escalation of Commitment

Barry is an organizational behavior professor at UC Berkeley and he coined the concept of escalation of commitment. Escalation of commitment occurs when you're in a situation in which it is possible to add more resources to a course of action or a prior decision in order to rectify a loss. Even Barry can't help but fall victim to escalation from time to time.

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