Little Happier: The Power of Telling the Truth: What Nebraska’s and Oslo’s Tourists Know
Happier with Gretchen Rubin
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Embracing Honesty in Marketing Strategies
This chapter explores the effectiveness of honesty in marketing using humorous examples from Nebraska and Oslo's tourist campaigns. Both places demonstrate that embracing perceived shortcomings can attract a unique audience, showcasing how honesty resonates differently with potential visitors.
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