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The Minimalists
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The Importance of Minimalist Style
Trinity: I love your observation that authentic style can't be contrived. And it sounds like you're saying, hey, what feels good? What functions? Well, rather than what you think is going to look cool to someone else. So my company's name, Minima, is actually a calculus term. But Minima is the lowest value on a function curve. And so I always say, I want to help our clients get to their Minima.
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