Radar – by nexxworks: Acquisitions, Uncertainty & the Ghosts of COVID
Radar - by nexxworks
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Branding in the Age of AI
This chapter analyzes the partnership between a toy company and a tech firm, focusing on the impact of branding in a tech-dominated market. It discusses the challenges faced by major brands, particularly with cultural sensitivity in global markets, and raises concerns about their future strategies in an evolving consumer landscape. The speakers also explore shifts in consumer behavior and trust, highlighting a movement towards personal recommendations over traditional advertising.
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