The Bill Simmons Podcast cover image

The Ja Experience in Memphis With Chris Vernon, MLB’s Future With Joe House, and Fanatics CEO Michael Rubin on Changing Sports Fans

The Bill Simmons Podcast

CHAPTER

Unlocking the Trading Card Market

This chapter explores the untapped potential of the trading card industry within the broader sports market, highlighting necessary changes in marketing strategies and business models. It emphasizes the importance of engaging fans through innovative platforms that integrate trading cards, merchandise, and other fan experiences. The discussion further reflects on the evolving landscape of sports business and the collaboration needed with stakeholders to enhance collector engagement and grow the market.

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