FMCG giants want some chips at Balaji Wafers
Finshots Daily
00:00
Origin, Sourcing and Pricing Strategy
How Balaji grew from a cinema canteen to a ₹5,550 crore business: farmer contracts, a 10,000-tonne cold store, potato sourcing choices, and a 'more-for-rupee' pack-weight pricing moat.
Transcript
Play full episode
