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Season 3, Episode 4: Econometric advertising measurement (with Grace Kite)

Mobile Dev Memo Podcast

CHAPTER

Exploring New Advertising Avenues Beyond Traditional Tracking Methods

Exploring the shift in advertising measurement away from tracking cookies, unlocking opportunities in avenues like posters, TV, and radio without the usual tracking methods. Embracing a pioneering mindset in advertising, finding new levels of creativity and freedom in strategy.

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