Incorporating Memes in Marketing Strategies

Exploring the success and impact of integrating memes into branding and marketing, including real-life examples of businesses capitalizing on humor and edginess to engage audiences and increase revenue. The chapter discusses the viral potential of memes, inexpensive content creation methods, and strategies for creating and leveraging memes for online reach. It also touches on utilizing platforms like Twitter and tools such as Google slides for meme creation, emphasizing the importance of timely, edgy content for business success.