7min chapter

The Win Rate Podcast with Andy Paul cover image

Confident First Impressions and Joy In The Closing Process

The Win Rate Podcast with Andy Paul

CHAPTER

Building Genuine Connections in B2B Sales

This chapter explores the challenges faced by salespeople in connecting with potential clients, especially in the healthcare industry. It highlights the importance of genuine listening and understanding client needs, emphasizing that success in sales is rooted in building personal relationships rather than merely focusing on features and pricing.

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