How Does This Say So Much in Google?

This soul.com image is based on a wine site that was repurposed in 2016. When you open the social networks, there's like three connections. It kind of looks a little bit like this person does not exist. And if you click on all the link, the LinkedIn, it all links back to just one person's LinkedIn, Robert, who has 23 connections. Now the question is, why are they doing this? And I can't really tell for sure. Google reads content in images, but does not count it as duplicate content sometimes.