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4min chapter
416: Flodesk: Bootstrapping a $27M ARR Email Marketing SaaS - with Martha Bitar
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Intro
This chapter chronicles the co-founders' journey of developing an email marketing platform, highlighting their early challenges and product pivots. It showcases how they overcame obstacles, implemented effective growth strategies, and ultimately scaled to a $27 million ARR business.
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