Dice CEO Phil Hutcheon on a Decade of Fighting Dynamic Pricing in the Ticketing Industry and Why the Mid-Market Is Their 'Superpower'
Strictly Business
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Celebrating Growth and Future Visions
This chapter reflects on the remarkable achievements of DICE over the past decade, including reaching over a million users in major cities and expanding into new markets. It discusses the importance of localizing their approach to foster vibrant music scenes while challenging misconceptions about audience engagement across age groups.
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