Forcing Function Hour cover image

Making It in the Music Industry with Artist Manager Milan Ackerman

Forcing Function Hour

CHAPTER

How Do You Create the Magic From the Ground Up?

Youkno: Having done all the aspects is very helpful when you start to build an organization. At a certain point you can't handle all these details yourself, so having worked on the promoting side and booking side makes me a better s eo to day for my company," he says. "No one can fool us when it comes to the back end of the business, because i've played all the roles, so i think that's idefinite" 'The most important thing to me was to articu late that to russ when i star et working with him, so he understood from the ground up how this all worked,' Youkno adds.

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