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Episode 54 | Brewing the Future of Coffee: Inside Cometeer’s Brand & CX Strategy With Olivia Laskowski

Above The Fold

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Branding Strategies for Coffee Success

This chapter discusses how small coffee brands can stand out in a crowded market through innovative branding and experiential marketing. It emphasizes the importance of creating unique identities and engaging retail environments, especially in malls, to capture consumer interest and foster loyalty. The conversation highlights successful examples and nostalgic reflections on consumer behavior, illustrating how deep connections with customers can drive brand success.

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