16min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: How SHEIN Got So Big So Fast: Behind the Scenes at One of the Fastest Growing Companies in History with Donald Tang, Executive Chairman @ SHEIN

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

The Evolution of On-Demand Fashion

This chapter explores the innovative business model of SHEIN, focusing on how it leverages customer psychology and real-time data to respond to evolving fashion preferences. It highlights the importance of collaboration with suppliers and efficient inventory management to maintain low prices while emphasizing individual expression among consumers. The discussion also addresses the balance between profitability and customer satisfaction, particularly in the fast-paced world of fashion retail.

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