Mastering Executive Sales: Key Strategies for Engaging Leaders

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FOUR ACTIONABLE TAKEAWAYS

• Start your calls with a point of view on how you can help your prospect.
• Kill the deck in the first meeting with the executive, focus on listening.
• Sell the discovery process and yo-yo sell without fatiguing your executive.
• Target new executives - they’re usually brought in to solve problems.

PATH TO PRESIDENT’S CLUB

• Founder of Ian Koniak sales training/consulting
• Former Strategic Account Director @ Salesforce.com

RESOURCES DISCUSSED

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• Things you can steal