Mobile Dev Memo Podcast cover image

Season 6, Episode 6: What is signal engineering? (with Itai Kafri)

Mobile Dev Memo Podcast

00:00

Optimizing Advertising Strategies with Signal Engineering

This chapter explores the methodology for implementing signal engineering in companies, focusing on data readiness and the development of predictive models. It discusses the pivotal balance between customer acquisition cost and customer lifetime value, providing insights for e-commerce advertisers to refine their strategies for better outcomes.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app