The FDA's Disruptive Approach to Infant Formula

The FDA is not into creative and disruptive. That's not their thing. Two things that you'd never see come together. I was looking at this as a way to be able to get high quality formula into the hands of American parents in a way that I felt was categorized differently. And so just to be clear, the idea is if you call it toddler formula instead of baby formula, then it's just like powdered milk or something,. Then it's regulated like food and has a much lower regulatory threshold. Exactly. It's food.