How to Build a Brand That Works

I really lean into like integrity transparency in service from the early stages of building the brand you know this is just me this this 22 year old kid sitting in a dorm room with no money to my name. I mean I had maybe 15 dollars in my bank account at any given time and the only way I was able to build this company was by taking out a $20,000 loan and then finding a manufacturer in California. The first couple years of building when I say the first two years I'd say six maybe even seven it was just focusing on building brand.

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