Strategic Priorities: Agents, Marketing, Immersive Tools

As interest in generative AI broadens, Adobe’s chief strategy officer Scott Belsky says “The real opportunity is to build the orchestration layer and the actual applications that leverage these models in the ways you want to use them.” In this latest episode of Bloomberg Intelligence’s Tech Disruptors podcast, Belsky talks with BI senior technology analyst Anurag Rana about how Adobe is tackling customer demand such as web applications, more accessible tools and generative AI. Belsky explains how the company thinks about third-party foundational models, AI monetization, the impact on jobs and more.