The long term
Akimbo: A Podcast from Seth Godin
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How to Get People to Smoke Less - Two Useful Lessons to Share
If you want to change a group of people, move all the stimulus forward. But it absolutely positively has to be there overnight. And overtime. What's happened is we've all become hooked on the adrenelin of the buzzer. Make it lucrative and fun when you want them to pay attention.
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