2min chapter

Grit cover image

Chief Freemium Business Officer at Spotify, Alex Norstrom: The Power of Setting Impossible Goals

Grit

CHAPTER

Extend the Cap, You Extending the Cap

This is the bridge from the free tier over to the paid tier. Extend the cap you extend s basically give them more time, like a zoom would say,. Like our you get forty minutes on your free zoome trial, a tier. Then if you want longer than that, then you pay for premium. The conclusion was that 30 days is not good enough. So we tried forty days, 50 days, 60 days, and basi found a sweet spot at 90 days or three months.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode