2min chapter

ACQ2 by Acquired cover image

Netflix's Journey, Building TCV, and Investing Through Downturns (with TCV co-founder Jay Hoag)

ACQ2 by Acquired

CHAPTER

The Quickseter

In 2011, Netflix started charging for streaming. The consumer's mind read that as a big price increase. And then rebrand the DVD service as quickster and spin it out. But there was a great human cry. I think consumers often respond emotionally to price increases or redesigns.

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