4min chapter

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Figuring Out Your Creative Identity — with Aya Karadzhova - 063

MIDCONVO

CHAPTER

The Importance of Passion Projects

I think I do like one every year back in 2021 that was a Kyrgyzstan documentary I did. When I reached brands with that project later, they were just so amazed because it's something so different. And forget about the portfolio. You just have to do something that is out of work related content and be able to express what you truly want to put out in the world.

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