While everyone's worried about AI replacing them, Dustin Riechmann built a $1M business by doubling down on what AI can't replicate: human connection and shared values.
Dustin's journey from traffic engineer β marriage ministry β meat stick entrepreneur β seven-figure business coach proves that relationships trump tactics every time.
His unconventional strategies:
π― Using podcast guesting for "relationship arbitrage"
π― Training AI on private client calls (not public content)
π― Non-dominant hand writing for breakthrough insights
π― Prayer before every AI session for better results
The game-changer: One podcast appearance led to a Walmart deal AND his first coaching client. That's the exponential power of human-to-human marketing.
Want to build your own relationship-driven business? Marketing Speak episode 514 breaks down his complete system. Tune in!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/514.
