We're also seeing now users really want to work with companies who respect their privacy. And this is why we see apple spin up an entire privacy marketing division and all these like privacy, that's iphone ads the result of this new consumer trend. I i don't understand why face book doesn't just prompt people and say, if you want to pay ten dollars a month or fifteen dollars a month for face book, we will not store or share any of your data and done. Because if they did that, how are people going to complain? It's, it's free if we can sell your data and it's paid, if you don't want us to even have your data...