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How Focusing on Content Leads the Media Astray

HBR IdeaCast

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The Content Trap at Harvard Business School

Brot ona is a professor at harvard business school and author of the new book, content trap. He talks about how they've been able to create an online learning experience for students without going there physically. How did you avoid the content trap? Brot ona: The first thing we wanted to do was simply video capture what was happening in the class room and streamer on line.

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