You Can't Lead Yourself if You're Linging to Yourself

Handy: You can't lead yourself if you're lying to yourself. Why are you doing this really? And one of the things ilittle exercises i do in the book, as i say to readers, i say that imagine going into a retail outlet and a sales person saying out loud to o the things that you say to yourself an your head,. Handy: We just fall for the most ridiculous sales pitches when we're pitching ourselves.