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11min chapter
Bloomberg Businessweek Weekend - November 22nd, 2024
Bloomberg Businessweek
The Rise of Ziggy's Coffee
This chapter narrates the inspiring journey of Ziggy's Coffee, from its humble beginnings in Longmont, Colorado, to achieving 100 locations across 18 states. The founders discuss their transition from college dropouts to successful entrepreneurs, emphasizing hard work, customer focus, and adaptability in an evolving coffee market. They explore key strategies for sustainable growth and the importance of strong franchise relationships while navigating competitive terrain and consumer preferences.
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