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The Story of Peloton’s 3-Year Nightmare | Corporate Casket

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Peloton - The Gift That Changes Your Life

The ad follows a woman's fitness journey. The whole thing felt like a 1950s commercial that told husbands to buy their wives' vacuums as a present or weight loss pills. Peloton suddenly found itself losing value after the ad, and estimated $1.5 billion in value to be exact. Despite all of the bad press, tweets, and constant dream of jokes they stood firmly behind their commercial.

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