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Scaling - What You Need to Know Before You Hit the Gas
Brian Chesky used to spend 20 of his 30 nights a month taking key Airbnb employees that don't report to him out to dinner. The other thing on communication that people get wrong as you scale is how much of the time, or how much time you have to spend repeating the same message. And one of the things that founders will often say to us is even though they knew that advice, it's going to take longer.