2min chapter

Love Your Work cover image

282. How I Put My Book on a Times Square Billboard (What Did It Cost, & Did It Work?)

Love Your Work

CHAPTER

Introduction

David cadavy recently advertised his book on a bill board in times square. It was up for less time than you might expect, but it's still paying dividends. 350 thousand people walk through time square on a typical day. The biggest brands have locations there. Any big brand you can name advertises there.

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