AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Building Genuine Connections for Brand Growth
This chapter delves into the importance of authentic customer engagement in content creation for brands, particularly in the skincare industry. It emphasizes the role of direct messaging and personal interactions on social media in fostering loyalty and understanding audience needs. The discussion highlights strategies for leveraging customer feedback to generate content ideas, adapt to changing engagement landscapes, and build a dedicated community rather than merely chasing views.