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Storytime with Steve Yegge (Changelog Interviews #549)
Changelog Master Feed
The Importance of Storytelling
Amazon CEO Jeff Bezos was obsessed with telling a story, says Steve. He believes that every company should emulate his idea of working backwards. The most eye opening thing you can do is go work the customer service cues at your company,. That's part of the story, because you're going to get the tail end of the story from then.
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