In this debate podcast featuring return guest James Swanwick (you can check out our first show together here), you'll get to hear an honest, science-backed exploration of alcohol’s true impact on your body, brain, and quality of life—plus what it really takes to build a vibrant, alcohol-free lifestyle.
James Swanwick is an Australian-American entrepreneur who helps high performers and casual drinkers reduce or quit alcohol without feeling deprived. He is a former SportsCenter anchor on ESPN and the creator and founder of Project 90, a neuroscience-based process scientifically proven to reduce drinking by 98%. James specifically supports high achievers, including entrepreneurs, executives, physicians, attorneys, and professional athletes. He’s also an investor, speaker, and author of the book, CLEAR: The Only Neuroscience-Based Approach for High Achievers to Finally Break Free From Alcohol Without Willpower, Rehab or AA.
I push back on some of James’ views, especially around moderation. We get into the nuances of drinking, discussing hormesis, genetics, culture, and whether small amounts of alcohol can play a role in a well-rounded, intentional lifestyle. It’s a respectful, spirited conversation that doesn’t aim to tell you what to do—but gives you the clarity and information to make the best decision for your own health and goals.
Whether you’re sober-curious, optimizing your performance, or just reevaluating your habits, this episode offers practical tools, real-world insight, and a fresh perspective on one of the most normalized substances in our culture.
Full show notes: https://bengreenfieldlife.com/alcoholpod
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