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What Are Some Common Mistakes That Companies Make?
One of the common mistakes that companies make now is confusing collaboration with cross selling. You really want to motivate your sales people or customer service people to understand where's the value that we are creating for those customers? Is it genuinely going to create extra value for them if they buy additional products or services from us? If you can justify why that's true, it might be because we're in there serving different parts of their organization. It might be the deeper relationships we establish creates more trust and so we work better as partners together.