"You need to figure out brand before you even push out de web si. And doing it, i think one thing you also brought up that i super key is brands need to do branding before they start selling," she says. "The less that you need to communicate ore, the less cumbersome that experiences."
Shaun Brandt is the co-founder of Oddit, a brand-first conversion rate optimization company that's worked with over 750 direct-to-consumer brands to help them boost conversion & strengthen brand loyalty through their website.