The Law of The Startup Wedge (feat. circadian rhythms and trust transactions)
Idea to Startup
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The Importance of Customer Bifurcation in Chronic Pain
A huge percentage, something like 20-30% of all Americans suffer daily from chronic pain. There's one type of customer who has chronic pain and is endlessly frustrated by it. They have tried dozens of things and continue to search for new treatments. The other side of the bifurcation is just as frustrated but far less motivated.
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