Sales of American and European firms across the Atlantic have long been far more important than their sales to China. But even if you look at emerging markets in their entirety, that's a far bigger portion of foreign sales for Western firms than what China represents. So as things change, then, an undue obsession with China is not the answer. Where should companies be focusing then?
After ten months of haggling, the military alliance is gaining a new member: Finland. We ask why a historically neutral country has switched tack, and what this means for Russia. How can multinationals navigate an increasingly fragmented world? And how TikTok has spurred a newfound love for romantic novels in Britain.
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