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11: Califia Farms Founder Greg Steltenpohl On Kickstarting Two Major Wellness Trends & The Health Crisis That Almost Killed Him

The mindbodygreen Podcast

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How Did the Coke Sale Affect You?

We were inspired by things federal express had done. We really analyzed the logistics of getting, you know, a turnaround system. There was no good refrigerated distribution system. So that's why we had no HPP. And we were using scale starting to scale up the equipment and the stainless processing that was involved.

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