Invest Like the Best with Patrick O'Shaughnessy cover image

Jesse Pujji - A Primer on Performance Marketing - [Founder’s Field Guide, EP. 27]

Invest Like the Best with Patrick O'Shaughnessy

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The Transformation of Marketing (2010-2020)

This chapter explores the evolution of marketing and advertising from 2010 to 2020, focusing on the rise of platforms like Facebook and Google. It contrasts traditional advertising methods with modern performance marketing, emphasizing the importance of data-driven strategies and consumer engagement. The chapter highlights the significance of effective messaging, conversion rates, and the ongoing necessity for marketers to adapt and innovate in a rapidly changing landscape.

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