☕ “Back to Coffee” — Starbucks’ CEO’s plan. Sorority House-flation. In-N-Out’s French strategy.
The Best One Yet
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The Challenges of American Brands in China and In-N-Out's Legal Strategy
This chapter explores the decline in Starbucks' sales in China and examines the broader struggles of American brands like Nike and Tesla in this market. Additionally, it highlights In-N-Out Burger's unique legal strategy of opening pop-up locations to protect its brand, suggesting a more adaptive approach to competition.
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