I tell yo, i thinkke, the one thing that you said tat to is how much feet direct feedback you get so fast on social media. These executives are missing out on because they're not on ther lik, it's, ike, direct feedback from your le audience. I'm just talking about, like, there's all these people hiring, like, get these 50 k, which they should be paid more, and they probably should. Some of th 50 k people are worth 200 k. And some of them aren't like ther hirying interns out of colge to no social media. There's like a balance tere. But, like, what should brands