4min chapter

The So What from BCG cover image

When Shopping and Entertainment Collide

The So What from BCG

CHAPTER

Shop Achievement in Asia

Shop attainment is poised to be a trillion dollars in Asia alone within the next five years. There are certain categories that just gel better with shop attainment than others. Fashion for example, we saw that fashion has an extra share of shop attainment. We found that cosmetics, again, has an additional share of shop attainment. But most of the mainstream brands are still figuring it out.

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