When Shopping and Entertainment Collide
The So What from BCG
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Shop Achievement in Asia
Shop attainment is poised to be a trillion dollars in Asia alone within the next five years. There are certain categories that just gel better with shop attainment than others. Fashion for example, we saw that fashion has an extra share of shop attainment. We found that cosmetics, again, has an additional share of shop attainment. But most of the mainstream brands are still figuring it out.
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