In this episode we talk to Nathan J. Powell who built an app, sold it to his cofounder and then went offline for three years.
Now he's back and he's got some stories to tell. We'll talk about his time with cofounder Michael Koper (another guest of the show) and their app Nusii, a failed startup called FeatureFlex and Nathan's newest product, or rather a productized service called Beyond the Pixel.
Since we're both UX (User experience) people we also dive a little into how UX and UI (user interface) design differ and how you can build an ugly app and still make money with it.
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Chapters:
00:00 Introduction and Nathan's Indie Hacker Journey
03:56 Nusii: Challenges of Growth and Reaching Customers
16:59 Selling Nusii and Taking a Hiatus from the Internet
23:30 Launching FeatureFlux and Lessons Learned
29:01 The Importance of Customer Development Interviews
31:57 Avoiding Confirmation Bias in Product Development
34:52 Finding the Right Market Fit and Category for a Product
38:16 The Importance of Feedback and User Interviews
44:11 The Role of Design in Usability and Customer Experience
01:02:36 Introducing Beyond the Pixel Studio
01:12:08 Starting with Closed Products and Transitioning to Larger Projects
01:14:08 The Value of Quick Wireframing with Balsamiq
01:19:14 Charging Higher Prices for Your Services
01:21:20 The Challenges of Setting Up a Business in Europe
01:29:49 Finding Fun in Building Products
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Nathan's Twitter: https://x.com/nathanjpowellUX
Beyond the Pixel's Website: https://beyondthepixel.studio/
Nusii's website: https://nusii.com/
FeatureFlux website: https://featureflux.com/
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My own website: https://icebearlabs.com
You can find this podcast on: https://codeandconquer.fm
Find our product here: https://www.repodcasted.com/
