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9min chapter
0079 - Stop Wasting Money, Focus on Your Most Profitable Customers ft Peter Fader
Why Lead?
Rethinking Customer Relationships
This chapter explores the essence of customer centricity and the dynamics of business-customer relationships through a parable featuring Sarah. It highlights the importance of understanding customer lifetime value, the challenges of quantifying it, and the need for a balanced approach that combines data insights with a human perspective.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode