The Eric Ries Show cover image

Lessons on creating a $17 billion learning company, going viral with an owl, and ditching short-term thinking with Luis von Ahn (Duolingo)

The Eric Ries Show

CHAPTER

The Power of Experimentation in User Retention

This chapter explores the development of an effective engagement loop in an educational app, focusing on user retention as the primary goal over several years. Through extensive A/B testing, the team reveals how experimentation and prioritizing user experience over marketing led to significant improvements in retention metrics.

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